Who is My Customer Again?

Who is My Customer Again?

To give yourself the best chance at success, you have to be able to develop your product to meet the needs your of your ideal or model customer.  And when you know who your ideal customer is, you’ll be able to figure out the answers to these very important...
The Pros and Cons of Crowdfunding

The Pros and Cons of Crowdfunding

So you’ve got a brilliant new idea, you’ve done all the necessary legwork and now you’re ready to bring it to reality. There’s only one problem – you need funding. Raising funds is a challenge nearly every inventor will face at some...
Wanted: Good Company to Hire

Wanted: Good Company to Hire

We receive many questions from inventors about companies that we can recommend.  Some of these questions also ask if a certain company is on the “up and up.” These questions are extremely difficult for us to answer.  As a nonprofit, we need to refrain from endorsing...
Create a Great Product Sell Sheet

Create a Great Product Sell Sheet

You’ve designed and developed your invention and you’re ready to show it to the world. This is an exciting venture and one that needs to be launched with as much creativity and strategy as creating your product. The materials you use to sell and present your invention...
Improve Your Licensing Pitch

Improve Your Licensing Pitch

Open Innovation is where larger companies reach outside their walls to license products. As someone quite involved in the space, I wanted to share a few tips I’ve learned over the years. For fun, I’d like to start with one of my favorite topics, pitching a...