Invention Licensing 101

Invention Licensing 101

So you came up with a great idea and want to make some money with it but don’t have too much money or don’t want to start manufacturing or quit your day job… how about licensing your invention? Licensing is an alternative way to bring your idea or invention to...
Be Smart about Protecting IP Overseas

Be Smart about Protecting IP Overseas

One of the biggest myths about intellectual property (IP) is that many think that they can get worldwide protection based on one application. First, there is no such thing as a worldwide patent, trademark or copyright. Each country has their own IP laws and protection...
How Do I Decide on My Product’s Packaging?

How Do I Decide on My Product’s Packaging?

By Nisha Sawhney | President & Founder | SnS Design When it comes to deciding what your product’s packaging should look like, feel like, and be shaped like, putting yourself in your customer’s shoes is all important. Your brand comes to life in your...