How to Effectively Pitch Your Product

How to Effectively Pitch Your Product

You’ve spent countless hours developing, revising, and perfecting your product, not to mention the money you’ve invested.  Now you’re ready to take it to market, but don’t know what to do next. One of the first steps is figuring out how to effectively pitch your...
Who is My Customer Again?

Who is My Customer Again?

To give yourself the best chance at success, you have to be able to develop your product to meet the needs your of your ideal or model customer.  And when you know who your ideal customer is, you’ll be able to figure out the answers to these very important...