How Do I Decide on My Product’s Packaging?

How Do I Decide on My Product’s Packaging?

By Nisha Sawhney | President & Founder | SnS Design When it comes to deciding what your product’s packaging should look like, feel like, and be shaped like, putting yourself in your customer’s shoes is all important. Your brand comes to life in your...
How Trade Shows Can Help Inventors

How Trade Shows Can Help Inventors

About 10 years ago, a trade show changed my life and brought me rewarding results.   I continue to present new products at trade shows to make new contacts and introduce my new products to industry leaders and decision makers. I encourage inventors to participate in...
How to Effectively Pitch Your Product

How to Effectively Pitch Your Product

You’ve spent countless hours developing, revising, and perfecting your product, not to mention the money you’ve invested.  Now you’re ready to take it to market, but don’t know what to do next. One of the first steps is figuring out how to effectively pitch your...
Who is My Customer Again?

Who is My Customer Again?

To give yourself the best chance at success, you have to be able to develop your product to meet the needs your of your ideal or model customer.  And when you know who your ideal customer is, you’ll be able to figure out the answers to these very important...