How to Effectively Pitch Your Product

How to Effectively Pitch Your Product

You’ve spent countless hours developing, revising, and perfecting your product, not to mention the money you’ve invested.  Now you’re ready to take it to market, but don’t know what to do next. One of the first steps is figuring out how to effectively pitch your...
Who is My Customer Again?

Who is My Customer Again?

To give yourself the best chance at success, you have to be able to develop your product to meet the needs your of your ideal or model customer.  And when you know who your ideal customer is, you’ll be able to figure out the answers to these very important...
The Pros and Cons of Crowdfunding

The Pros and Cons of Crowdfunding

So you’ve got a brilliant new idea, you’ve done all the necessary legwork and now you’re ready to bring it to reality. There’s only one problem – you need funding. Raising funds is a challenge nearly every inventor will face at some...
Wanted: Good Company to Hire

Wanted: Good Company to Hire

We receive many questions from inventors about companies that we can recommend.  Some of these questions also ask if a certain company is on the “up and up.” These questions are extremely difficult for us to answer.  As a nonprofit, we need to refrain from endorsing...
Trademark Registration Scams 101

Trademark Registration Scams 101

Upon filing a trademark application, with the United States Patent and Trademark Office (“USPTO”) or with another foreign government trademark agency, you will undoubtedly receive one or more official-looking notice in the mail (sometimes via email) from several...