How to Pitch Your Product

QVC Host Scott Hynd and Executive Retail Expert Dara Trujillo. You have spent countless hours developing, revising, and perfecting your product. Now you’re ready to take it to market, but don’t know what to do next. One of the first steps is figuring out how to pitch your product to potential investors, buyers, and consumers, get the tips from the experts.

 

 

 

 

Thursday, Oct. 8, 2020 at 2 PM ET (11 A.M. PT)
CLICK HERE to Watch Live or catch up on previous episodes.

Meet the Panel:

Dara Trujillo: Executive Level Retail Expert

Dara Trujillo is an executive level retail expert with more than 30 years of retail, traditional brick and mortar, theme park (Walt Disney) and TV shopping experience (HSN) creating worldwide concepts and products. While at Disney, she learned early on to persevere through tough boardrooms and “Know the Power of No”. As a result, Dara was able to create amazing products and experiences that are still enjoyed today by Guests around the world. They include the Bibbidi Bobbidi Boutique, Goofy’s Candy Company, expanding the Pin Trading experience, creating Duffy the Disney Bear and many more. In 2014, Dara joined HSN where she was the VP of Merchandise Business Development, created and managed the American Dreams Program and Entrepreneur Academy helping entrepreneurs realize their TV retail dreams. Most recently Dara was the Chief Merchandise Officer for SLC Group Holdings, and angel investment firm lead by Sandy Cleary, where her top priority was finding amazing entrepreneurs and taking them from startup to stardom! Today, Dara’s top goal is to find new businesses and help them achieve their American Dream – helping them “Know the No”.

Dara can still be seen as a regular judge on the TV show Hatched where she provides feedback to innovators and entrepreneurs and helps them fulfill their American Dream of selling on TV or into retail. Dara can also be seen on a Shark Tank follow up where she assisted an entrepreneur in getting a Disney partnership, the Travel Network’s behind the scenes at Disney, and was a guest judge on the Food Network’s Disney cake challenge. She has gone across the country meeting entrepreneurs, sharing her 10 P’s to succeed and bringing millions of dollars into the hands of America’s small business owners. She is a strategic partner with the SBA’s division: Score and conducts nationwide pitch sessions giving entrepreneurs the opportunity to present their products to the company’s angel investor. As well, Dara is a current Board Member for the United Inventors Association. She has been married for 30 years, has two grown children. (Baylin and Gene’) and a beautiful daughter-in-law McKenzie.

 

 


Scott Hynd: QVC Host

Scott Hynd is a Partner in Brand Innovations (BI), a Philadelphia-based marketing firm that specializes in live television shopping and product promotion.  Scott appears on-air regularly as a product expert both on QVC and in infomercials.  Over the past decade, he has presented over 250 different products on national television, totaling thousands of appearances and close to half of a billion dollars in sales.  In October of 2014, Scott set the all-time QVC record for single units sold in one day by selling over 570,000 of the FrostGuard Today’s Special Value.  In February 2016 he was nominated for the Q Star Award for Guest Excellence, the highest honor an on-air personality can receive.

Additionally, he has served as a spokesperson for numerous products and events in all forms of media, both nationally and internationally, and has served as a speaker, panelist, and judge at national tradeshows, inventor workshops, and University conferences across the country.  He is a current Board Member of the United Inventors Association.