Are you investing time on your brand strategy and how to grow your business?
Our next episode features Larry Gulko. Building a brand and developing growth strategies are essential in today’s business environment. Larry is a brand architect and strategist, executive coach and growth advisor who focuses on driving brand leadership, consumer loyalty, and business growth. He founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School.
Thursday, February 25, 2020 at 2 PM ET (11 A.M. PT)
CLICK HERE to Watch Live or catch up on previous episodes.
Meet our guest
Larry is a brand architect and strategist, executive coach, keynote speaker, and growth advisor with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving business landscape.
He founded and moderates the annual CEO Brand Leadership Roundtable and CEO Fireside Chat at the Harvard Business School, now celebrating its 12th year. These popular programs have showcased over 50 CEOs of iconic and leading brands including Delta Air Lines, Dunkin’ Brands, Ritz-Carlton, NBC Sports, Harley-Davidson, PGA of America, Converse, Newman’s Own, Zumba, TaylorMade Golf, Joseph Abboud, Birkenstock, Wheels Up, Bose, Keurig, Polar Beverages.
Larry created BRAND: NEW DAY, a one-of-a-kind brand-building and thought leadership Retreat designed exclusively for an individual company looking to take a fresh look at their brand and determined to take it to the next level – drive brand leadership and business growth. This company-focused program was originally created in tandem with the Disney Institute. Under the BRAND: NEW DAY umbrella is the immersive C-Level thought leadership Roundtable emulating an open enrollment idea exchange with peers. Both programs are delivered virtually and in-person.
He and Roger Berkowitz, CEO of Legal Sea Foods, host Name Brands, CBS Boston. This insightful and entertaining brand leadership podcast show features in-studio conversations with iconic brands and CEOs who share their insight to create and build best-selling brands, dominate product categories, enhance consumer affection/loyalty, and drive brand performance.
In partnership with the Harvard Business School Association of Boston, Larry created the CEO Lounge. This online communications platform features up-close-and-personal interviews with dynamic business leaders spanning numerous industries and market sectors.
For 20 years, his advertising and brand consultancy agency Gulko & Company launched and positioned brands for the Fortune 500, middle-market companies, entrepreneurial ventures, and non-profits.
A sought-after thought leader, Larry has delivered numerous keynotes, commencement addresses, is a MassChallenge business mentor and has lectured at the Babson College Graduate School of Business and Executive Education Program.
Larry is an advisor to the C-level community and has served on boards and committees including Babson Advisory Council, ASAE & The Center for Association Leadership, The American Marketing Association, Gifting Brands, and The George Washington University. Brandnewdayretreat.com
Meet our host
Open Innovation expert, advocate for inventors across the country
Warren Tuttle is a member of the Board of Directors of the United Inventors Association, and serves on the Executive Committee. He served as the President of the Board for the past 12 years. The UIA is a national 501C3 non-profit that helps inventors with education, advocacy and marketplace access. He is also a member of both the national non-profit Pro Bono Patent Commission and USPTO National Council on Expanding American Innovation. Professionally, Warren oversees the Open Innovation product programs for several industry leading consumer goods companies including Lifetime Brands in Housewares and Table Top (Farberware, Kitchen Aid and 30 others) and Merchant Media in Direct Response Television (Smart Spin, True Touch and many others). Warren personally interacts via email or phone with thousands of inventors every year and has initiated over 100 new product licensing agreements which have collectively generated over a billion $ in retail sales.
Warren recently signed a book deal with world leading publisher Harper Collins for the 2021 release of Inventor Confidential, The Honest Guide to Profitable Innovation. He lives with his wife Lynn in Southern Connecticut, has three wonderful daughters all educated and working in the New York City area. He enjoys skiing, motorcycling, golf and travel. Please visit his website for more information: www.tuttleinnovation.com.
Schedule is subject to change!