Thursday, March 4, 2020 at 2 PM ET (11 AM PT)
CLICK HERE to Watch Live or catch up on previous episodes.
This episode features two entrepreneurs, with very different backgrounds, and how they bring new products to the market that have become household brands.
Meet our guests:
Aaron Krause is an accomplished entrepreneur and inventor with more than 20 years of experience in patenting and manufacturing innovative products. With patented products in major big-box retailers by such industry giants as 3M Company, Krause prides himself on hard work, dedication and imagination.
Krause received national attention when he appeared on the ABC show Shark Tank with his invention Scrub Daddy. After successfully pitching the sharks Krause received a capital infusion from inventor and celebrity mogul Lori Greiner. Since then, Krause and Greiner have sold millions of “the smiling sponges” to well-known retailers including QVC, Bed Bath & Beyond, Wal-Mart, ShopRite, and Buy Buy Baby. Scrub Daddy has exceeded $15 million in retail sales and continues to gain recognition as a household brand.
Prior to Scrub Daddy’s success, Krause developed and patented a double-sided buffing pad that solved many problems he encountered in the car detailing business. Krause then refined the pad and developed more car detailing products. Knowing he was onto something, Krause’s mantra summarized what he was most dedicated to: solving problems through innovation. In September 2008, after Krause engaged in discussions with the industry leader in his category, 3M agreed to acquire his inventions.
Krause is currently starting up four other companies, his inventions have earned the attention of several media outlets and have been featured in The Philadelphia Inquirer, as well as on high-profile TV shows like Good Morning America, Anderson Cooper 360, New York Live and ABC’s Shark Tank. A graduate of Syracuse University with a degree in Psychology, Krause plays and coaches ice hockey in Voorhees Township, New Jersey. Although his managerial duties often take him around the globe, he makes time to mentor budding entrepreneurs, and enjoys spending time and traveling with his devoted wife Stephanie, and 8-year-old twins Bryce and Sophie.
Chris Guerrera is the President and CEO of PACE, Productivity and Capacity Excellence. He is an accomplished executive with over 34 years’ experience as a Mechanical Engineer who is a Lean 6 Sigma Manufacturing expert that has successfully led multiple teams through new Product Launch.
Mr. Guerrera has enjoyed National Media exposure. He was recently interviewed by Kathy Ireland for her Modern Living national syndicated television show. He has been featured on Good Morning America Shark Tank and was the MCee of the Shark Tank panel for the MAKE48 competition hosted by the Smithsonian Lemelson Center in Washington DC. He has products displayed at recent trade shows alongside such household name products as Scrub Daddy®, Squatty Potty®, Paint Brush Cover®, Drop Stop®, and ReadeRest®, all products that have achieved mass distribution & sales after their appearance on the reality TV series ‘Shark Tank.
Mr. Guerrera was instrumental in the BMW start-up and success in the United States where he managed the interior group for the BMW Z3 and X5. He spent over 5 years in Greenville, South Carolina developing the BMW interior group during their USA launch. He was awarded the JD Powers and Associates best in class Quality Award from BMW. He was responsible for the Greenville Operation generating 180 million in revenue using World Class Just-In-Time Lean techniques.
Mr. Guerrera was an integral part of the 1/8 turn fuel system design for Ford Motor Company and is listed on the patent as the Chief Design Engineer. He was the Director of Engineering responsible for four plants with sales revenue of 170 million. He spent three years developing the on-board fuel vapor recovery system for the Ford Taurus vehicle that was first in its class to have such a sophisticated fuel system design that revolutionized the industry.
Mr. Guerrera holds a Bachelor’s Degree from the University of New Hampshire in Mechanical Engineering and is a Lean 6 Sigma Master Black Belt. He is certified in the Toyota Production System and the BMW VDA Production System. He served on the Executive Supplier Counsel for BMW, Ford Motor Company and Toyota Motor Company. And currently serves on the Board of Directors of the United Inventors Association.
Meet our host:
Warren Tuttle is a member of the Board of Directors of the United Inventors Association, and serves on the Executive Committee. He served as the President of the Board for the past 12 years. The UIA is a national 501C3 non-profit that helps inventors with education, advocacy and marketplace access. He is also a member of both the national non-profit Pro Bono Patent Commission and USPTO National Council on Expanding American Innovation. Professionally, Warren oversees the Open Innovation product programs for several industry leading consumer goods companies including Lifetime Brands in Housewares and Table Top (Farberware, Kitchen Aid and 30 others) and Merchant Media in Direct Response Television (Smart Spin, True Touch and many others). Warren personally interacts via email or phone with thousands of inventors every year and has initiated over 100 new product licensing agreements which have collectively generated over a billion $ in retail sales.
Warren recently signed a book deal with world leading publisher Harper Collins for the 2021 release of Inventor Confidential, The Honest Guide to Profitable Innovation. He lives with his wife Lynn in Southern Connecticut, has three wonderful daughters all educated and working in the New York City area. He enjoys skiing, motorcycling, golf and travel. Please visit his website for more information: www.tuttleinnovation.com.
Schedule is subject to change!