For those familiar with the television direct response mega-hit Smart Spin, Warren Tuttle was the person behind the scenes that helped orchestrate its overnight success. Teaming with a Boston based inventor, Tuttle selected an explosive path to market. With over 10 million units sold, SmartSpin was one of the most successful DRTV launches in housewares history.
Warren also teamed to initiate the market launch of several other innovative kitchen products including MISTO, The Gourmet Olive Oil Sprayer, which has sold close to ten million units around the world to date, and The Toss and Turn Pan, one of the best-selling cookware frypans in the US in 2005. Warren has also helped numerous housewares product patent holders obtain licensing agreements with major U.S. manufacturers and has counseled many inventors who went on to start their own small businesses.
Currently, Warren focuses on external product development for Lifetime Brands of Garden City, New York (the world’s largest manufacturer of kitchen utensils and a major supplier of food prep and table top products to America’s major retailers), and Merchant Media a market leader in Direct Response Television. Lifetime Brands manufactures and markets over 18,000 products under multiple brand names including Farberware, Kitchen Aid, Cuisinart, Pedrini, Mikasa, Towle and Pfaltzgraff; introducing over 4,000 new products each year. There is great enthusiasm looking outside the company for innovation, particularly patented new products. In the past four years, Warren has initiated over 50 new product licensing agreements with Lifetime Brands, including The Odor Absorbing Splatter Screen and Food Huggers. Merchant Media has had many mega TV product hits including True Touch and Smart Spin.
Prior to developing and marketing products for the housewares industry, Warren owned 5 of his own gourmet specialty kitchenware stores (The Complete Kitchen of SouthernCT), a prepared food and catering business (The Good Food Store of Darien, CT), a nationally recognized cooking school and a partnership in a kitchen design business.
Food and Wine magazine once described The Complete Kitchen as “one of the finest gourmet stores in America”. Warren began his career as a department store buyer of cookware and small appliances in New York City (Abraham and Straus of Brooklyn, NY).
Additionally, Warren currently serves as an Executive Board Member for United Inventors Association, a national non-profit dedicated to educating aspiring inventors, patent holders and product developers. He speaks regularly around the country on licensing and open innovation at Inventor Clubs and industry trade shows. Warren’s new book, Inventor Confidential: The Honest Guide to Profitable Innovation (Harper Collins) will be launching during the Fall of 2020. www.tuttleinnovation.com.