This episode features two entrepreneurs, with very different backgrounds, and how they bring new products to the market that have become household brands.
Our next episode features Larry Gulko. Building a brand and developing growth strategies are essential in today’s business environment. Larry is a brand architect and strategist, executive coach and growth advisor who focuses on driving brand leadership, consumer loyalty, and business growth. He founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School.
This week’s episode features Sarah Gibson Tuttle, the Founder and CEO of Olive & June. She will share why she started and how she grew her business, to help people achieve a salon-quality manicure at-home, into a successful enterprise. She will talk about the importance of intellectual property protection. Consumer engagement is an important element for any company. Learn how she created valuable resources that help her customers know how to use the products to achieve the best mani possible.
This week’s show features two seasoned inventor club leaders who will share with you the value of participating in an inventor club. Find out what happens at a meeting, you will hear about special events some clubs offer and better understand one of the most important components that clubs offer - the ability to personally experience the power of connecting with like-minded people. They work very hard to bring in experts in their perspective fields to teach inventors how to make the best use of their resources. These groups are an important asset for inventors who want to learn how to make educated business decisions as they develop their ideas.
Marcy has two passions. One is female inventors, the second is how we can help grow the success rate of inventions/products–she firmly believes that a major reason so few products/inventions ever make any money is because as inventors we spend 90% of our time and energy on the invention itself–and very little, if any, time and energy on getting it out there and building awareness for our product–and this true whether you’re planning to license your product or manufacture it yourself. Be sure to catch this show to learn what she does to make all the difference between success and failure.
Tune in for an Invention Hour, set to run on the first day of the PGA (Professional Golf Association) Merchandise Show virtual show on January 26, 2pm ET! Elizabeth Dougherty Michael Williams and Warren Tuttle, will be our panelists for this event. The inventors will be given a great opportunity to practice their pitch and receive valuable feedback about their golf related products.
Push and Hang Inventor Mike Van Horst and UIA President and Open Innovation Expert Warren Tuttle will discuss how and when is the best time to build that prototype. How following the correct sequence to this all-important step can save you not only time and money but get your product to market sooner. Mike and Warren will also discuss that all important question "how much inventory do you really need?”
New Product Developer and Manufacturer Chris Guerrera and Product Developer Carmne Denisco have been very successful in launching Made in America products. Chris’s products Tidy Hook has achieved mass distribution after his appearance on Shark Tank. They will share their journeys in manufacturing in the USA.
NBC Today Show New Product Guru Steve Greenberg and UIA Board Member and Product Developer Trevor Lambert this session will share some insight on how to create that buzz, know your audience, create your hashtag, share some insight but not too much.