Useful Documents
Marketing Theme Template
To evoke branding you need to start by creating a theme. Your theme must be tied to your product positioning and centered on whatever your customers are seeking. To help people better relate to your product, create a marketing theme. Start by picking a theme that relates in some way to your product.
Marketing and Sales Log
Marketing and sales analysis will help you determine if the unit volume or revenue is meeting your objectives. Think of the buying process. If you’re not getting leads, there’s a problem creating awareness. If you’re getting leads, but only a small number are converting to sales, your sales methods might need improvement. If your product is a consumable that people would need to re-order and they’re not, there could be a problem with the product or the re-ordering process.
Launch Planning Template
To keep you on track, think of all the product development and marketing items that need to be
ready when your product is launched. Make a list of all the tasks that need completion before
introducing your product in the market.
Important Product Characteristics
When looking for a solution, your customers have general and specific feelings of how a product
should perform. Check the product features that are likely to be important to your customer, and
provide details.
Customer Profile Template
The better an understanding you have of your future customer, than better you can tailor your
product to meet their needs and wants. Describe the types of people (or companies) that have
the greatest need or want for your product.
Target Market Selection
A target market is a market segment that you can best serve and earn the highest possible
profit. A target market can be a group of people or businesses sharing common characteristics
such as hobbies, occupations, or industry.
Product Math
Return on investment, profit margins, and maximum costs. Calculate these numbers for your product here.
Product Proposal
A licensing proposal describes your product, the advantages it has over existing products, who is going to buy it, how it will profit the company, and your background related to the product.