UIA Educational Webinar Series
These sessions bring industry experts together to discuss topics of interest to inventors and entrepreneurs.
2021 Episodes Schedule:
- Replay | Building Brand - Kamely Hurley
- Replay: Product Design
- Replay: Launching a New Product, Kickstarter & Shark Tank Interest
- Replay: Launching a New Product on TV
- Replay: Marketing Advice
- Replay: TV Exposure
- Replay: Shark Tank - READEREST
- Replay: Shark Tank Season 12 and I'm the Chef Too
- Replay: Meet Steffen Wirth
- Replay: Shark Tank - tree T-PEE
- Replay: Shark Tank - Squatty Potty
- Replay: Native American IP Enterprise Council
- Replay: The Olive and June Success Story
- Replay: Branding and Growth Strategies
- Replay: Scrub Daddy and Shark Tank
- Replay: Serious Product Development
- Replay: Small Claims Patent Court
- Replay: Inventor Confidential
Episode 37: June 3, 2021
How did Lerin Come Up with Her Idea? I use my hands A LOT throughout the day. Because I’m so active, I have several occasions each day where I have to take off my jewelry including my wedding rings. When I’m teaching art, working with clay or throwing on the pottery wheel, I don’t want my rings to dent or scrape my hard work, nor do I want to spend the next hour cleaning clay out of every crevice of my rings. When I’m in the weight room, on the field or on the courts, I have to take my rings off to avoid scratching them or bending them. I was once on the softball field & had to catch in for our outfielder’s last minute. After catching a ball from our center fielder, I felt a sting in my ring finger. I removed my hand from my glove & saw the ball had bent my engagement ring, causing it to flatten into my finger & even worse… it knocked out a stone and I couldn’t find it. I made the call to my husband & his response was, “I think I’m going to be sick.” I told him it was one of the small stones not the large ones, & he felt a little relief, but regardless we had to pay to replace the stone & repair the ring. We never wanted to have that feeling again, so I began to look for places to keep my ring when I couldn’t wear it. I tried my purse and wallet but felt that was unsafe because pockets could have holes in them or change & other loose items could scratch & damage my ring. Pre-practice, I’d forget to take my rings off beforehand in the locker room. Come mid-practice, I would need a place to put my rings because my fingers would swell & cause discomfort. That’s when I began placing my ring on my necklace, but it would bounce around while I was being active & I’d then end up taking off my necklace AND my engagement ring. I decided my keychain carabiner was a good last minute place to latch my rings on, but I was still leaving them exposed to objects that could damage my ring, such as my keys.
I needed a protective, convenient & consistent place to keep my rings from being damaged or lost, that could still give me peace of mind while I was hard at work or play. Also, I needed something that wouldn’t come unscrewed or unzipped like all of the other products made for storage. That’s when I decided to do something myself, so I developed the Lion Latch.
May 27, 2021
Do you know what fuels growth and brand loyalty? Your marketing strategies are critical whether you are pitching your idea during licensing negotiations or selling your product to the end user. Learn inside information about how Kelvin helps new startups to Fortune 500s maximize their sales by executing a marketing strategy that will communicate their “Kool.”
Kelvin Joseph, CEO of Kool Kel Marketing, was recognized by INC Magazine on their Top 30 Entrepreneurs Under 30 list the same year as Facebook’s Mark Zuckerberg. Kelvin is an Advertising Federation Trendsetter, LinkedIn B2B Marketing Influencer, and Sports Marketing Expert (Over $250 million in corporate events and endorsements deals). Kelvin thinks big and follows through on his promises while allowing his humility to exceed his great ability.
May 27, 2021
Learn about the value of TV exposure during our conversation with the host of What the Heck is That? Steve Greenberg.
Steve Greenberg is an award-winning author, TV personality and expert on innovation and technology. During lockdown, Steve launched a YouTube gadget game show called “What The Heck Is That?” Panelists try to guess the identity of a mystery gadget. Fun to watch and a terrific venue to showcase new products.
Steve Greenberg can be seen every month with Hoda & Jenna on NBC’s Today Show. He also appears on The Dr Oz Show, Hallmark Channel’s Home and Family and other National TV programs. Throughout the year, Steve can be seen demonstrating innovative tech/gadgets on America’s top market TV stations including WGN Chicago, ABC Dallas, NBC Minneapolis, FOX Minneapolis, CBS Houston, NBC Washington DC and others. Steve has always been drawn to ingenuity and invention. It was that fascination that caused Steve to write a book about garage inventors for Sterling Publishing. The book showcases more than 100 off-beat gadgets and the inventors behind them. GADGET NATION: A JOURNEY THROUGH THE ECCENTRIC WORLD OF INVENTION is in its second printing and has recently been launched as a paperback and as an eBook. Steve served for 3 years on the Board of Directors for the United Inventors Association.
Watch this week’s episode to hear about Rick’s experience on Shark Tank and what he has learned about fulfilling large orders.
Rick Hopper If you have ever crossed paths with Rick, you may know how much fun he has and how much he loves to share it with everyone around him. He is a one-of-a-kind entrepreneur, inventor, motivator, husband, father, and friend Tired of constantly dropping, scratching and losing your expensive glasses? With READEREST you easily attach your eyewear to any article of clothing and your glasses will be with you at all times.
All you have to do is place the plastic back-plate on the inside of your clothing and the front clip to the outside and the magnets will automatically attach and self-center. No pins are used! Readerest® reading glasses are loaded with technology to provide the ultimate protection and comfort for your eyes. Whether you’re looking for readers to use daily or on specific occasions you can rely on Readerest glasses to give you premium protection and functionality.
Watch this week’s episode to hear about the Wallace’s experience when they appeared on Shark Tank Season 12 in a worldwide pandemic and what it was like jump starting their new business, I’m the Chef Too! I’m The Chef Too! has received several parenting awards such as the Family Choice Award, Parents Pick Award and National Parenting Product Award. Their cooking kits have also been featured in national publications such as Us Weekly, Parents, Parade, and many others.
Lisa Wallace, Co-founder & CEO A former teacher Lisa combines her love of baking and cooking with her passion for education at I’m the Chef Too, where she continuously develops curriculum while blending food, STEM, and the arts into educational fun. She began the company with her husband Scott in their home kitchen four years ago after successfully using baking and cooking to supplement lessons her son was learning in school. Lisa decided to combine the love of cooking and her passion for teaching and infuse them into her recipes. Their “Choose Your Adventure Kits” infuse STEAM based concepts into recipes, giving children the creative confidence to learn in a unique meaningful way. Children are creating, inventing, designing, engineering, and questioning all through the world of cooking! Prior to becoming a business owner and mother of three kids, Lisa taught elementary school for more than 10 years. She was known for her creativity and adoration for her students.
Scott Wallace, Co-founder, COO, CFO An award-winning marketer and salesman, Scott brings more than a dozen years of management and hands-on experience. Scott currently runs operations, marketing and sales execution for I’m The Chef Too! Scott’s years of experience running and building Med Tech companies has been pivotal while growing and scaling the company. In Scott’s previous career his sole responsibility was to purchase growing Med Tech companies and scale them to size.
May 6, 2021 Meet Steffen Wirth and experience what it is like to have a career at BMW Worldwide and how he launched a new Health Business to assist individuals to take more control of their own life and well being.
Steffen Wirth is an entrepreneur, who likes to help individuals take more control of their own health and wellbeing, founded the company Health4innovation and HQi (Health Quotient Index). He has over 30 years of experience in the automotive OEM (BMW, Magna, NIO, Brilliance, JAC) manufacturing industry on an international level. He is a creative problem solver with strong analytical and technical skills, a proven leader and highly effective communicator, speaking both English and German.
April 29, 2021
In this episode, Johnny Georges will share how he launched a new product, achieved mass market success and the experience of striking a deal with John Paul Dejoria on Shark Tank season 5.
Hearing from someone who has done it successfully can be a powerful way for you to learn firsthand how successful inventors develop marketable products.
Johnny Georges grew up in Winter Haven, Florida where their single mother raised him and his brother. Johnny has been a hard worker ever since he was a kid; he got his first job in the 4th grade at a gas station on Avenue G in Inwood. After graduating from job school, Johnny went to work for his father for over 20 years; learning firsthand how to engineer and install irrigation, drill wells and install pumps and motors. Over that 20 year span, Johnny put in over 10,000 pumps and motors and installed over 30,000 acres of irrigation for citrus. The tree T-PEE was first made by Rick Georges and Georges Enterprise Inc. for frost protection for young trees. The idea came about while banking trees in preparation for a night where frost was predicted. Banking trees is a method where you pack dirt around the young trees in order to keep them warm and prevent damage from frost. The next day, the dirt would be removed so the sun could warm the tree. This process was repeated each night the temperature was predicted to be below freezing. While banking trees one day, Johnny commented that there has to be an easier way to protect the trees from frost. So, Rick developed a small cone and placed it around the tree…and it worked. However, the cone still had to be manually installed with every freeze warning, and then removed the following day, which was very time consuming and manpower intensive. The cone only solved half of the problem.
Johnny saw the water saving potential and decided to make the T-PEE we have today. While conserving water, Johnny saw it as a domino effect. Not only was the tree T-PEE conserving water, it was conserving the electricity, or fuel, it takes to pump the water. The fertilizer savings were just as dramatic with farmers using 75% less because they were only putting it where it was needed. Same with herbicide; when not fertilizing the weeds and grass, you won’t need the roundup to kill the non-existent weeds. However, changing generations of farming practices doesn’t happen overnight! Despite rejection by traditional farmers and their conventional methods, Johnny continued with unyielding tenacity to chip away at the old outdated conventional practices…one farmer at a time. Then, in November of 2013, Johnny got his big break! He appeared on ABC’s “Shark Tank” and landed a deal with entrepreneur and philanthropist John Paul Dejoria. Together, and more determined than ever, Johnny’s dream and his father’s dream of changing the world is becoming a reality…one farmer at a time!
April 22, 2021 Many inventors dream of getting a deal on Shark Tank. In this episode, you will learn from Judy Edwards how to launch a new product and achieve mass market success. She will share the story of how they struck a deal on Shark Tank, in Season 6, with Lori Greiner.
Meet our guest: Judy Edwards along with her son Bobby and husband Bill are the designers and creators of Squatty Potty® toilet stools and the owners of Squatty Potty, LLC Judy is also the mother of 7 children and 33 grandchildren, 7 of which are great grandchildren. Bill and Judy have been married for almost 52 years. She started Squatty Potty at the early age of 60.
We have always been a health conscious family, but after a lifetime of colon issues Judy was searching for an alternative solution to her problems instead of laxatives. Judy was seeking a natural and inexpensive solution that would help correct and heal the problems she was experiencing. That’s when we found a wonderful and simple solution…Squatting!”
The simple knowledge of getting our knees up while going to the bathroom made a remarkable difference. We searched and searched but we could not find a good solution for putting us into a squatting position while using our toilet. After trying different stools, books, buckets – not to mention stubbing our toes many times (especially in the middle of the night) we decided to take matters into our own hands. That’s when we came up with the Squatty Potty® toilet stool.
Squatty Potty® wraps perfectly around your existing toilet and easily stores out of the way when not in use. We designed and created, tried and tested and then did it again and again. We thought of everything to make your experience better and more enjoyable. It is the perfect height, shape and design to work with any toilet. It is comfortable, ergonomic, easy to use, attractive and affordable. https://www.squattypotty.com/
April 1, 2020 | CLICK HERE to Watch Live or catch up on previous episodes
Don’t miss this conversation, where you will meet T. David Petite. He was the first to patent and introduce wireless mesh technology (SMART CLOUD) to the utility and health care industries. You will hear about the work he is doing on the reservations with youth IP education, his thoughts on the USPTO, and what his general take is on innovation in America today. He served on the UIA Board from 2014 through 2016.
Meet our guest: David Petite is an American independent inventor with approximately 100 issued patents. He is best known for being one of the key inventors of wireless networking technology which helped lay the ground work for IoT technology and wireless mesh. Mr. Petite is a proud Native American and a member of the Fond du Lac Band of Lake Superior Chippewa tribe. He is also a founder of the Native American Intellectual Property Enterprise Council, a non-profit organization helping Native American inventors and communities.
Petite has over 50 US patents pending, dating back to 1995 on ad hoc networks. A listing of his inventions can found at Patent Genius or by a search at The US Patent Office. Petite is considered to be a visionary scientist/engineer, with business knowledge skills. His early inventions seem to demonstrate a foresight to see the technology curve with business values.
Today Mr. Petite operates several companies that license his existing patents and technologies while he continues to develop exciting new wireless and wired products.
Sarah Gibson Tuttle, the Founder and CEO of Olive & June will share why she started and grew her business, which helps people achieve a salon-quality manicure at-home, into a successful enterprise. She will talk about the importance of intellectual property protection. Consumer engagement is an important element for any company. Learn how she created valuable resources that help her customers know how to use the products to achieve the best mani possible.
Building a brand and developing growth strategies are essential in today’s business environment.
Featured Speaker: Larry Gulko, Harvard Business School Fireside Chat. Larry is recognized for successfully launching over 25 brands in the consumer goods, lifestyle/luxury, healthcare, and technology markets. Organizations have spanned early stage companies, emerging growth businesses and entrepreneurial ventures to the Fortune 500. He is recognized as a ‘trend setter and trend spotter’, thrives on building best-selling brands, creating category leaders, enhancing brand equity, and creating great business stories leveraging his wealth of brand building, entrepreneurship, and strategic marketing expertise. Larry’s core business philosophy focuses on Ralph Waldo Emerson’s mantra – “Do not go where the path may lead; go instead where there is no path and leave a trail.” He provides leadership direction as a visionary creating bold and disruptive strategies to uniquely position brands to compete more effectively in today’s rapidly evolving and ever–changing business landscape.
This episode features two entrepreneurs, with very different backgrounds, and how they bring new products to the market that have become household brands.
Featured Speakers: Chris Guerrera and Aaron Krause
What goes on behind the scenes when a professional product developer takes an idea and brings it to life? John Ellis will share the hard work involved in taking an idea through the stages from concept to a fully developed product.
John Ellis founded Optics for Hire in 2002. His company helps clients research, design, prototype and commercialize imaging and illumination optical devices. Their team of 14 optical, mechanical and electronics engineers provide ray tracing, custom lens designs, complete opto-electronic/opto-mechanical systems and applied optics research.
Optics for Hire clients’ range from startups to the Fortune 50 and work in markets ranging from self-driving cars, medical devices, and consumer products to industrial equipment. More information is available at http://www.opticsforhire.com
In addition, the company has sold or licensed technology used in toys, 3D displays and kitchen gadgets.
Several years ago a Small Claims Patent Court conference in Washington DC was led by Federal Court Judge Susan Braden and Chicago based patent attorney Rob Greenspoon. With the recent Congressional vote to launch a Small Claims Copyright Court, it’s time to revisit this worthy IP pursuit. Listen to Susan and Rob, along with inventor advocate Josh Malone, discuss the logistics and benefits.
Meet our Speakers: Robert Greenspoon, Josh Malone and Judge Susan G. Braden.
Robert Greenspoon is a founding member of Flachsbart & Greenspoon, LLC. He is a registered patent attorney who concentrates his practice in the litigation, trial and appeal of patent and other complex cases. Rare among lawyers, his practice spans every aspect of the patent field. He works with inventors to file new patent applications, defends those inventions in all types of Patent Office proceedings (including PTAB challenges), tries patent cases in the courts, wins for appellants and appellees in patent appeals at the United States Court of Appeals for the Federal Circuit, and brings and defends patent proceedings at the United States Supreme Court.
Mr. Greenspoon is the author of the 2009 law review article that brought widespread attention to the plight of small inventors facing intractable infringement, Is the United States Finally Ready for a Patent Small Claims Court?
In a recent notable win, Mr. Greenspoon convinced the Precedential Opinion Panel of the PTAB (which included the Patent Office Director) to apply the one-year time bar more broadly to dismiss an untimely inter partes review proceeding (GoPro v. 360Heros). Last year, Mr. Greenspoon obtained confirmation of patent validity in an ex parte reexamination requested by an infringer who sought to nullify a multi-million-dollar jury verdict. (Opticurrent v. Power Integrations). Mr. Greenspoon frequently writes and talks on policy matters of interest to innovative individuals and small companies.
Josh Malone quit his corporate job in 2006 to take his shot at the Inventor’s Dream. Eight years later, savings depleted and kid’s college unfunded, he took one last swing before trudging back to the corporate world. And hit a homerun with Bunch O Balloons. His solution to the 63 year old problem of filling and sealing water balloons instantly became the number one selling summer toy. His invention was stolen by a notorious infringer who convinced the USPTO to invalidate his patent under a controversial procedure of the 2011 America Invents Act. A brutal and costly legal battle combined with an anti-corruption crusade ultimately resulted in a $31M award and restoration of his patent rights. He is now a full time volunteer with the inventor advocacy organization US Inventor.
Judge Susan G. Braden was appointed in 2003, by President George W. Bush, to the United States Court of Federal Claims which has exclusive jurisdiction over cases against the federal government arising from: breach of contract/false claims; bid protest; patent and copyright infringement; land, water, and certain environmental and federal tax refund disputes. In March 2017, she was designated as Chief Judge. Since her retirement from the federal bench in April 2019, she has been appointed as a Public Member of the Administrative Conference of the United States, a Fellow of the American Bar Association; and to the J. W. Fulbright Board. In June 2020, she was appointed by the USTR to serve as one of ten arbitrators who will represent the U.S. in disputes arising under the United States-Mexico-Canada trade agreement. In November 2020, she was appointed by the Secretary of Commerce to the USPTO Patent Public Advisory Committee. In addition, Judge Braden serves of the Board of Directors of privately-held companies in the software, artificial intelligence, and construction industries and is a member of the American Arbitration Association’s M&A, IP/Technology, and Large Complex Commercial Panels. In the winter of 2021, Judge Braden will join the Antonin Scalia School of Law (George Mason University) as an Adjunct Professor in the Center For The Protection of Intellectual Property.
March 25, 2020 | CLICK HERE to Watch Live or catch up on previous episodes. During this week’s episode you will hear Warren share stories about his years as the President of the UIA Board of Directors, the importance of educating the inventor community, tips for inventors and why the book “Inventor Confidential” was written.
Warren Tuttle has for many years overseen the Open Innovation product programs for several industry leading companies including Lifetime Brands in the housewares and table top arenas (Farberware, Kitchen Aid and 40 other brands), Techtronics Industries Power Tool Group in the power tool and hardware industries (Ryobi, Rigid, Hart Tools and other brands) and Merchant Media in the Direct Response Television category (Smart Spin, True Touch and many other brands). He was also the person behind the launch of several highly successful consumer products including MISTO, The Gourmet Olive Oil Sprayer and the SmartSpin Storage Container System. Warren personally interacts with many thousands of inventors every year and has initiated well over 100 new consumer product licensing agreements that have collectively generated over a billion dollars in retail sales. Warren is also a well-known advocate for inventor rights. He served for 12 years as the President of the United Inventors Association Board of Directors, a national 501c3 non-profit with high ethical standards that helps inventors through education, advocacy and the sponsorship of inventor booth pavilions at several industry trade shows, most notably the National Hardware Show. Warren is also a member of the National Pro Bono Patent Commission and the United States Patent and Trademark Office National Council for Expanding American Innovation. Warren’s new book, Inventor Confidential: The Honest Guide to Profitable Innovation, is published by Harper Collins an available for pre-order on Amazon for a March 23rd, 2021 release. He lives with his wife Lynn in Southern Connecticut and has three wonderful daughters, all well-educated and working. He enjoys skiing, motorcycling, golf and travel. Please visit Warren’s website www.tuttleinnovation.com or email him at email@example.com for more information.
Meet our host: Andrea Pass Public Relations creates and implements public relations campaigns in a wide range of categories including consumer products, lifestyle, business-to-business, education, health/wellness/fitness, beauty, food, authors, non-profits and more. Andrea has an expertise in national, regional and local media relations outreach. Her strength in relationships coupled with her knowledge of the ever-growing media base results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike. www.AndreaPassPR.com
What We Do: How the UIA Helps Inventors
Education & Events
Free Inventor Resources. The UIA maintains an Inventor Resource Room with free and helpful documents, articles, and videos all about inventing and product commercialization processes covering how to develop, protect, fund and commercialize ideas. and a listing of upcoming inventor trade shows and events.
UIA Events. We proudly work with trade show organizers to create inventor exhibitor areas at some of the largest trade shows nationwide. Visit our Resource Room for details on upcoming inventor trade shows and events.
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Professionals & Partners. Through our educational seminars and trade show program, we create opportunities for inventors to network with companies who are actively searching for new products and/or offer services to that can help move an invention forward. We proudly work with trade show organizers to create inventor exhibitor areas at some of the largest trade shows nationwide.
Visit Our Resource Room for more information on events.
Fellow Inventors. With the UIA-affiliated inventor clubs across the US, UIA members can meet local innovators who have been through the inventing, patenting, manufacturing and marketing processes.
View our list of UIA-affiliated Inventor Clubs to learn more.
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Click on a state for information on local inventor associations, SCORE offices, and regional USPTO patent pro bono hubs.
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